By Mal Warwick
PREMIUMS are one of the most hotly debated topics in direct mail fundraising. Their advocates — and they’re many — insist that premiums routinely boost response rates by generous margins. The most enthusiastic of these folks assert that donors acquired through the use of premiums have long-term value no less than that of donors acquired without them. Read on ...
fundraising
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment