The cause (the people, places, things, or issues the organization wants to help or change)
Donors (the people and companies that contribute resources to help the cause)
Volunteers and helpers
The media
Each of these groups interacts with the nonprofit organization in its own unique way.
Subsequently, nonprofits need to develop their organizational personality in ways that they can develop meaningful relationships with these audiences.
One of the first tenets of Robin Hood Marketing is to not preach and evangelize about the cause or the organizational mission. Instead, take a page from the Nike marketing book and ask each group for a specific action. Read on ...
not for profits
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