(But They Do Ask Questions)
ANALYTICALS: GOOD TO THE LAST OBJECTION
Two questions.
Question #1: When was the last time you sat down and listed all the things that people suspect or misunderstand about your organization?
Question #2: Do you depend on statistics to make your case? Maybe you're keen to send out an annual appeal letter lavishly buttered with service stats? "Our dedicated staff of eight plus our 27 volunteers delivered 1,892 evening meals to 1,230 addresses in six counties, seven days a week, 52 weeks a year." The McDonald's approach: 22 trillion served.
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