How Canon Got Its Flash Back

- The Innovative Turnaround Tactics of Fujio Mitarai'
Author: Nikkei, translated by Mark Schreiber and Aaron Martin Cohen
ISBN: 0-470-82123-X

If there were prizes for clever book titles, How Canon Got Its Flash Back would certainly be short-listed for a Best Book Title Award. But behind the amusingly apt title there is the serious story of Canons recent roller coaster ride. The company was one of Japans great success stories in the 1980s, approached the brink of financial disaster in the 1990s, and then turned the business around to re-achieve global supremacy in the past few years. The key to this recent success has been the strong personal leadership of Canons President and CEO, Fujio Mitarai. - Keith Hall

This book discusses the East-West style management strategies of its current president Fujio Mitarai (nephew of the founder, Takeshi Mitarai) that have turned Canon into a winner despite an increasingly dreary global economy. Mitarai was chosen as one of the world's top 25 managers in 2001 by leading US magazine BusinessWeek. Since taking office in 1995, Mitarai was viewed as a model for executives of large corporation throughout the world.
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