Fundraising - is hand-written best?

Steve Hitchcock discusses whether hand-written addresses on the outer envelope and hand-written notes inside are worth the expense and bother:
"Almost all of the organizations we work with at Mal Warwick & Associates are using some form of hand-written mailings. The percentage of donors who respond to these mailings is very high -- two, three, or even four times as high as in response to conventional lasered or printed appeals. These hand-written appeals -- which cost two, three, or four times as much as a standard appeal – are ….  Read on