Publicity - UGRs

From Just about Retail

Examine Your UGR's
(Reading time - 30 seconds)
The Chief Executive Officer of McDonald’s, Charles Bell, has produced some fascinating figures to revive the McDonald’s business.
In a recent address, he mentioned that if each McDonald’s store served one more hamburger every two hours, the profits for American stores would rise by a total of US$250m and each store would save US$20,000 in labour costs.
It makes you think how important it is to be proactive with the customer and have clear team and individual targets.
How many times have you been a customer and ignored by a team member or found a team member not interested in the add on sale.
Companies spend huge amounts on advertising to grow their business, but then team members fail to pick up on the opportunities …… why?
In my experience as a consultant and trainer, most individuals have the skills, but do not do it. Because of the business culture, they are not encouraged to do it, or they are not rewarded and if they do so, their feelings are “why should I bother”.
I recently attended an excellent talk by Steve Simpson on business culture and he discussed the importance of U.G.R.’s (Unwritten Ground Rules) and how they affect the performance levels in your business.
If you want to know more about U.G.R.’s do get his book - UGRs™ - Creating a Culture of Service
How many people could you serve your “french fries” to in the next week and what impact would that have on your bottom line and influence in your organisation?