Publicity Strategy for your organisation

I have taken this strategy from a suggestion made by John Stanley, a conference speaker and retail consultant. He was writing to encourage publicity for libraries, but the idea would work just as well for many organisations. He writes, “An advertiser’s dream is to hit its target audience when they are not distracted by other advertisers and have time to absorb the promotion. In today’s hectic world those situations are rare, hence the high dollars to get product placement adverts on movies. … Café menu holders featuring a promotion are used in other retail sectors. The objective is to educate and promote whilst the person is having a cup of coffee. Coffee shops often have Perspex menu holders and you can use these to promote [your organisation], services and [programmes]. The great thing about these holders is that people read them while having a relaxing cup of coffee … Placing adverts in newspapers is not the way to grow [organisations], we need to be innovators and the opportunities are there.” John Stanley Associates website is http://www.jstanley.com.au
So how can we use this idea? Do you meet in a café? Then could you arrange to have your publicity displayed there? Do you know someone who owns a café who could display for your organisation? Otherwise, what do you have to offer your local café owners to persuade them to display your promotional materials? Think about it. Do you could offer training? What would it cost to advertise in your local café? How much of a year’s training does that amount to? Try offering that to the café owner. Maybe they have a friend or family member who would benefit from your training. Who from your organisation has the skills to offer this trade? If no one in the club will take it on, maybe you have a friend or relative who could negotiate for you … the options are yours.