ePublicity

Using the internet for publicity and e-marketing has been around for some time. You are reading this because of ITC's decision to enter this field. But it is only recently that many businesses have seen the potential for the success of this tactic. One is the business of car sales. Growth in eMarketing for car dealers has developed rapidly, since about the time this article was written for Marketing Vox. The potential is there for you to explore ideas to estable recognition for your organisation.

Study: Email Beats Pants Off of Other Media in Auto Category
Internet Retailer: What car dealers lose by ignoring e-mail marketing
While a self-serving survey, a study did find that email marketing boosts auto dealer marketing return on investment in several interesting ways. The 365 Marketing study showed that email marketing to local car customers garners about five times the response rates of traditional DM efforts. The study found that few are taking advantage of the opportunity, though. 365 Marketing founder Deanie Gregory said it was largely due to "technology and cultural barriers."

Here is the link to cut and past into your browser:
http://www.internetretailer.com/dailyNews.asp?id=13189

If you would like to learn low-cost marketing tips for your organisation, or how to establish an e-marketing package, visit