In this world where people are bombarded with advertising, promotions and publicity from every angle, and through all their senses, it is very difficult to gain attention for your organisation. Imagine, then, that you could approach them at a time when they are relaxed and open to suggestion – without paying a fortune. Turn your imagination, then, to a coffee shop. Have you explored this avenue of publicity? While people are relaxing over a cup of tea or coffee, you can have them read your message – strategically placed in the menu holder or the salt and pepper shaker tray. Try your local coffee shop. You may have to go to a national franchise, but the local coffee shop owner is probably amenable. Try it!
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