Steve Hitchcock discusses the role of the newsletter in your organization's fundraising:
"Publishing a newsletter at least four times a year is essential if your organization is serious about raising money through the mail. Even with web pages and on-line newsletters, almost all of those who send contributions to nonprofit groups prefer -- desire -- to receive a paper newsletter in the mail.
Your newsletter doesn't have to be fancy. In fact, your donors will appreciate a simple, easy-to-read publication. The advantage of a four-page newsletter (or eight-pages with lots of photos) is that your donors will read it right away. Anything more substantial and they'll set it aside to read later. And you know what happens then."
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